Tracing the Emotional Trajectory of the Digital
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LUXURY Magazine, April 2025 Issue
Cho Hong-rai, CEO of VEAM Interactive, embarks on a cross-disciplinary journey where digital art becomes a site of convergence between technology and emotion. His work expands the aesthetic dimensions of design, spatial experience, and branding—while also exploring the potential of digital as sculptural art.
Cho Hong-rai
Media artist and CEO of the digital creative group VEAM Interactive, Cho Hong-rai also works under the artist name Paul C. He is the co-founder of the East-West fusion design studio Gamfratesi&P. Through media art, spatial design, and public art projects, he explores the aesthetic potential of digital media—experimenting with its sculptural language and crossing boundaries between art and design.
“In the digital world, the addition of time (the z-axis) to the traditional physical dimensions (x and y) naturally expands the realm of expression. Beyond technical realization, we need a comprehensive imagination that draws out narrative and thought—one that delves into conceptual depth and artistic essence.”
Editor | Park Lee Hyun
Photographer | Kim Sang-gon
Writer | Son Jisoo
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